
"Voted #1 Dermatology Innovation of 2025"
Why Choose Beauty by Earth Self Tanner?
Our self-tanner is designed to provide a natural, buildable tan that enhances your skin’s radiance without the risks of UV exposure. With a hydrating formula that dries quickly and leaves no orange tones or streaks, it’s the trusted choice for over 1 million customers.
The Same Sunless Bronze Pros Use. Now In a Clean At-Home Lotion.
DHA is the proven sunless tanning ingredient for giving skin a bronzed look without UV exposure. It works by reacting with the surface of your skin to develop a natural-looking color over several hours. No tanning bed. No sunburn. No orange streaks.
Until now, getting a believable glow meant risking sun damage, booking a spray tan, or dealing with sticky formulas that transfer. Beauty by Earth Self Tanner Body Lotion gives you a buildable, hydrating bronze at home with a clean vegan lotion that dries down fast.
Consumer Approved
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100% Saw Visible Results*
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Said their Skin Felt Smoother and Less Irritated
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Said They Felt More Confident in their Skin
More Confidence. Every Week.
- Apply evenly to clean, dry skin with a tanning mitt
- Start with a lighter layer where tan can grab darker: elbows, knees, ankles, and hands
- Color begins developing into a warmer, natural-looking bronze
- No orange cast, sticky residue, or obvious fake-tan look
- Wake up with a deeper, even glow that looks like a real tan
- Build gradually for a darker bronze without sun exposure
Product not in use before first application. Tan develops over several hours. Results vary by skin tone, shade, application, and exfoliation.
Clean Glow Ingredients. Real Skin Benefits.
Plant-Derived DHA + Aloe
DHA develops into a natural-looking bronze tone while aloe helps skin feel calm, hydrated, and comfortable during application.
Shea Butter + Coconut Oil
Moisturizing ingredients help the lotion glide evenly and support a smoother-looking tan with less patchiness on dry areas.
Vegan, Cruelty-Free Formula
A cleaner self-tan routine made to deliver glow without relying on sun exposure, orange dye, or heavy fake-tan residue.
Same Glowing Tan. A Fraction of the Risk.
Sunbeds and UV tanning can expose your skin to damage linked with premature aging and skin cancer risk. Beauty by Earth Self Tanner Body Lotion gives you a cleaner way to build a believable bronze glow at home without baking in UV rays, turning orange, or staining your clothes and sheets.
Beauty by Earth Self Tanner Body Lotion
Natural-looking bronze glow without UV exposure
Buildable color that develops over several hours
No orange streaks, orange palms, or fake-tan smell
Hydrating vegan lotion with clean dry-down
Under $40 today
Sunbeds & Other Tan Methods
UV exposure is linked with skin cancer risk
Can burn skin and accelerate visible aging
Spray tans and cheap formulas can turn orange
Sticky residue may stain clothes, sheets, and palms
Salon visits add up fast
Special Offer On Now!
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